A Contemporary European Delicatessen Brand

Dega is a self-initiated branding and packaging project for a conceptual European delicatessen inspired by the rich traditions of Italian food culture. The brand identity blends nostalgic visuals with bold, contemporary design to capture the charm of old-world delis in a fresh, approachable way.

With hand-drawn illustrations, retro color palettes, and custom typography, Dega brings warmth and personality to classic deli staples like cured meats, pasta, and imported pantry goods. This project explores how storytelling, illustration, and type can elevate everyday essentials into a memorable brand experience.