Subtle. Elegant. Reimagined.
Jo. Ellery is a distinguished fine jewellery brand based in Jordan, in the heart of the Middle East. The client sought a contemporary rebrand with a focus on minimalism and sophistication, aiming to elevate their visual identity.

The project included a custom logotype, an iconic brand mark, and thoughtfully designed packaging assets — including jewelry boxes, shopping bags, and a thank-you card. Each element was crafted to enhance the customer experience while reflecting the brand’s sophisticated and understated style.