DraftKings is a digital sports entertainment company offering daily fantasy sports, sports betting, and online casino games. Users can enter contests and bet on events like the MLB, NHL, NFL, NBA, PGA, Premier League and UEFA Champions League, NASCAR, CFL, XFL, MMA, Boxing, Tennis, AEW, and WWE, combining technology and sports data for a legal, interactive fan experience.
RESPONSIBILITIES
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Lead brainstorming sessions and develop promotional style guides for major events like Christmas and NBA Playoffs.
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Approve daily automated design assets in Storyteq, ensuring quality, consistency, and guideline adherence.
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Mentor designers and interns, providing feedback and creative direction.
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Conceptualize and create master designs from stakeholder briefs and data insights, aligned with brand standards.
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Drive automation of 85% of design work, including template creation and optimization in Storyteq.
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Evolve the brand’s visual identity and integrate design strategies with marketing, product, and data teams.
