Led development of the 2025 holiday visual system for NFL × NBA partnership campaigns.

Designed the “Ghost of Parlays Past” campaign identity, including logo exploration, typography, color palettes, and graphic elements.

Created a comprehensive holiday style guide establishing a cohesive system across digital, print, and motion.

Developed talent-integrated creative featuring Shaquille O’Neal, LeBron James, and Kevin Hart.

Collaborated with marketing, partnerships, and content teams to align creative with campaign strategy and goals.

Produced presentation decks outlining visual direction and design rationale for internal stakeholders.

*Some creative was fully approved but not implemented due to a shift in marketing priorities.