Thanksgiving & Black Friday Campaign: “TDs on Sale”
2024 Thanksgiving and Black Friday campaign design system for DraftKings, featuring the TDs on Sale sub-campaign.
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Took existing campaign concepts and transformed them into final, production-ready assets across print, digital, and motion.
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Collaborated with the photo editor to optimize imagery for marketing materials, ensuring visual clarity and consistency.
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Assisted in the exploration and refinement of the campaign wordmark.
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Adapted and scaled assets for multiple platforms, including social, web, and in-store displays.
Final Delivery
The campaign’s look and feel were showcased in a national TV commercial, where the visual system translated seamlessly to motion, reinforcing brand consistency and excitement across all touchpoints.
