Dressed to Express
Fresca Boutique (“FreshGirl”) is an emerging online boutique dedicated to empowering women through fashion. The client sought a comprehensive brand identity that encapsulated their vision of comfort and confidence. The project included designing a unique logo, engaging social media graphics and highlights, as well as eye-catching packaging, stickers, and icons — all crafted to resonate with the boutique’s diverse range of products and its vibrant, confident audience.