I partnered closely with the client to understand their business goals and ensure alignment with their company values. I led the website redesign, redefining the user experience while crafting a cohesive brand tone of voice across all touchpoints. My work extended beyond the site to include social media assets, print collateral, and photography of both their stores and employees.

Additionally, I developed, wrote, and edited a 40-second commercial for local promotion and website placement, showcasing the brand’s story in a concise, engaging way. Throughout the project, I collaborated cross-functionally with the developer and creative director to ensure the final deliverables were cohesive, on-brand, and strategically aligned with the client’s vision.