NBA Tip Off 2025
Developed the full visual identity and styleguide for the NBA Tip Off campaign, defining the season’s creative direction across all platforms. Designed key brand assets and wordmarks that became foundations for future promotional campaigns.
- Concepted and executed the full visual identity for the NBA Tip Off campaign.
- Designed a comprehensive styleguide establishing a cohesive system across digital, print, and motion platforms.
- Developed “The Shaq Pack” logo to launch a new promotional partnership with Shaquille O’Neal.
- Created the “King of the Court” wordmark, serving as the master identity for all future “King/Queen of the…”campaigns.
- Aligned creative direction with marketing strategy to drive brand visibility and campaign engagement.
